DIGITAL MODEL OF APPLICANT SUPPORT AS A TOOL FOR DEVELOPING AN EDUCATIONAL TRAJECTORY
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Modern universities operate in conditions of accelerated digital transformation, which changes not only the technological infrastructure but also the logic of interaction with applicants as future participants in the educational process [1, p. 131]. The digitalization of higher education is gradually shifting the focus from fragmented support services to platform solutions capable of providing continuous support for individuals at points of educational choice, document submission, data verification, contract conclusion, payment, and integration into the academic environment. In this context, admission is seen as an institutionally significant initial module of the educational trajectory, rather than a separate administrative procedure; at the same time, the level of digital organization of support determines the speed of adaptation processes, long-term motivational stability, and reduction of transaction costs in the “applicant-university” system [2, p. 108].
