Digital Transformation for Cost Optimisation and Sustainable Business Operations
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Digital transformation is a critical factor in the modern development of enterprises, which reduces costs and increases business processes' efficiency. In the context of economic instability and global challenges, digital technologies are becoming an essential tool for achieving competitiveness and sustainability of enterprises. The study aims to assess digital technologies' impact on reducing enterprises' costs in various sectors of the economy. The research methodology is based on analysing literature sources, a survey of business representatives, a comparative analysis of financial indicators before and after the introduction of digital technologies, and case studies. The study results show that cloud computing and business process automation provide the most significant cost savings, with an average savings rate of 24.67% and 29.83%, respectively. Big data analytics helps to optimise inventory and manage marketing campaigns, while IoT reduces maintenance and energy costs. CRM systems have shown the lowest cost-effectiveness but contribute to increased customer loyalty. The practical significance of the results lies in the possibility of their application for developing enterprise digitalisation strategies that consider the specifics of the industry and business scale. Further research could be aimed at studying the long-term effects of digital transformation and analysing the impact of innovative technologies, such as artificial intelligence and blockchain, on the economic efficiency of enterprises.
