ECONOMIC EFFICIENCY OF DIGITALIZATION OF THE UNIVERSITY’S ADMISSION CAMPAIGN
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The article evaluates the economic efficiency of digitalizing the university admission campaign within platform-based management models. Admission is considered a strategic mechanism for forming the student body and financial base of a university. Integration of information, organizational, and financial modules within a unified digital platform reduces costs, accelerates data processing, and improves financial cycle transparency. Based on the EUni platform implementation during the 2025/2026 admission campaign of the Private Higher Education Institution “European University” (Kyiv), where 3,147 applicants were registered and 2,089 enrolled, the study demonstrates high conversion and reduced losses between contract, payment, and enrollment stages. It is concluded that integrated digital admission platforms enhance financial resilience and efficiency of universities.
