ECONOMIC POTENTIAL OF THE DIGITAL UNIVERSITY IN THE EDUCATIONAL PARADIGM TRANSFORMATION
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The article analyzes the economic potential of digital universities in the context of the educational paradigm transformation. The key challenges of digitalization are identified, including the management modernization, infrastructure development, individualization of learning and improvement of the participants' competencies in the educational process. A five-vector model of digital transformation is proposed, which includes the digitalization of management, educational technologies, infrastructure, and human capital. The results of the research confirm the need for an integrated approach to digitalization to increase the competitiveness of universities at the global level. Prospects for further research include the creation of integrated digital platforms, evaluation of their effectiveness and adaptation to national conditions.
