ORGANIZATION OF FINANCIAL PROCESSES IN THE DIGITAL SUPPORT SYSTEM FOR UNIVERSITY ADMISSION
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The article provides a systematic study of digital support for the admission campaign using the example of the EUni platform developed and implemented at the Private Higher Education Institution “European University” in the 2025/2026 academic year. It examines the conceptual foundations for creating a unified digital ecosystem that covers all key stages of interaction with applicants: authentication, registration, selection of an educational program, submission of documents, passing entrance examinations, concluding a contract, making payments, and completing the enrollment process. The functional architecture of the EUni platform is revealed, which is built as a set of specialized modules covering all key stages of the admission process: applicant’s account, educational programs, documents, entrance examinations, contracts, payment, rating and enrollment, analytics and service support, in a unifieddigital environment with end-to-end interaction logic.The study pays particular attention to analyzing the functionality of the “Tuition Payment” module as one of the important elements of an applicant’s educational trajectory. The article proves that this module not only performs the technical role of recording the fact of payment, but is also the final link in the digital interaction between the applicant and the university, which affects the timeliness and completeness of the enrollment process. The components of the module are detailed, covering the dynamic display of the current amount to be paid, taking into account the chosen form of study and the parameters of the contract, mechanisms for monitoring the status of payment, the functions of uploadingreceipts and maintaining a complete history of payment transactions with the recording of the date, amount, and confirmation of the transaction. Options for payment confirmation are analyzed: through integrated payment services or by downloading confirmation from the bank, and the prospects for full integration with banking platforms are substantiated in order to minimize risks and time costs.Based on statistical data from the 2025/2026 academic year admission campaign, a quantitative assessment of the effectiveness of the digital support model was carried out. It was found that out of 3,147 registered applicants, over 91% gained access to the financial module, and over 94% of users who formed a contract made a confirmed payment. Of these, 87.5% were successfully enrolled. These data indicate a high conversion rate and completion of the admission process in the digital environment. The role of analytics tools in optimizing internal university procedures was analyzed separately, particularly in the context of real-time monitoring of payment statuses, identifying problem areas, and establishing cooperation between departments: the admissions committee, the finance department, and technical support. It has been shown that the digital payment module creates prerequisites for predictable planning of the revenue side of the budget, reduction of cash flow gaps, and enhancement of transparency and trust in the university.
